Privacy Policy

1. Definitions and Interpretation

In this Privacy Policy, the following definitions are used:

• Data — collectively all information that you submit to Business IQ Limited via the Website. This definition incorporates, where applicable, the definitions provided in the Data Protection Laws.
• Cookies — a small text file placed on your computer by this Website when you visit certain parts of the Website and/or when you use certain features of the Website. Details of the cookies used by this Website are set out in the clause below (Cookies).
• Data Protection Laws — any applicable law relating to the processing of personal Data, including but not limited to the UK GDPR, and any national implementing and supplementary laws, regulations and secondary legislation.
• GDPR — the UK General Data Protection Regulation.
• Business IQ Limited, we or us — Business IQ Limited, a company incorporated in England and Wales with registered number 16222032 whose registered office is at Belmont Suite, Paragon Business Park, Chorley New Road, Bolton, Lancashire, BL6 6HG.
• UK and EU Cookie Law — the Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended by the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011 and the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2018.
• User or you — any third party that accesses the Website and is not either (i) employed by Business IQ Limited and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to Business IQ Limited and accessing the Website in connection with the provision of such services.
• Website — the website that you are currently using, https://www.biq-consulting.com/, and any sub-domains of this site unless expressly excluded by their own terms and conditions.

In this Privacy Policy, unless the context requires a different interpretation: the singular includes the plural and vice versa; references to sub-clauses, clauses, schedules or appendices are to sub-clauses, clauses, schedules or appendices of this Privacy Policy; a reference to a person includes firms, companies, government entities, trusts and partnerships; "including" is understood to mean "including without limitation"; reference to any statutory provision includes any modification or amendment of it; the headings and sub-headings do not form part of this Privacy Policy.

2. Scope of this Privacy Policy

This Privacy Policy applies only to the actions of Business IQ Limited and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites.

For purposes of the applicable Data Protection Laws, Business IQ Limited is the "data controller". This means that Business IQ Limited determines the purposes for which, and the manner in which, your Data is processed.

3. Data Collected

We may collect the following Data, which includes personal Data, from you:

• Name
• Contact information such as email addresses and telephone numbers
• IP address (automatically collected)
• Web browser type and version (automatically collected)
• A list of URLs starting with a referring site, your activity on this Website, and the site you exit to (automatically collected)
• Company name and business operational data submitted via the Friction Finder diagnostic quiz, including quiz responses and scoring data

in each case, in accordance with this Privacy Policy.

4. How We Collect Data

Data that is given to us by you

Business IQ Limited will collect your Data in a number of ways, for example:

• when you contact us through the Website, by telephone, post, e-mail or through any other means
• when you complete surveys or diagnostic tools that we use for research and service delivery purposes (although you are not obliged to respond to them)
• when you elect to receive marketing communications from us
• when you use our services

in each case, in accordance with this Privacy Policy.

Data that is collected automatically

To the extent that you access the Website, we will collect your Data automatically, for example:

• we automatically collect some information about your visit to the Website. This information helps us to make improvements to Website content and navigation, and includes your IP address, the date, times and frequency with which you access the Website and the way you use and interact with its content.
• we will collect your Data automatically via cookies, in line with the cookie settings on your browser. For more information about cookies, and how we use them on the Website, see the section below, headed "Cookies".

5. Our Use of Data

Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website. Specifically, Data may be used by us for the following reasons:

• internal record keeping
• improvement of our products and services
• transmission by email of marketing materials that may be of interest to you
• to deliver diagnostic outputs and follow-up reports based on quiz responses submitted via the Friction Finder

in each case, in accordance with this Privacy Policy.

We may use your Data for the above purposes if we deem it necessary to do so for our legitimate interests. If you are not satisfied with this, you have the right to object in certain circumstances (see the section headed "Your rights" below).

For the delivery of direct marketing to you via e-mail, we will need your consent, whether via an opt-in or soft-opt-in:

• soft opt-in consent is a specific type of consent which applies when you have previously engaged with us (for example, you contact us to ask us for more details about a particular product/service, and we are marketing similar products/services). Under "soft opt-in" consent, we will take your consent as given unless you opt-out.
• for other types of e-marketing, we are required to obtain your explicit consent; that is, you need to take positive and affirmative action when consenting by, for example, checking a tick box that we will provide.
• if you are not satisfied with our approach to marketing, you have the right to withdraw consent at any time. To find out how to withdraw your consent, see the section headed "Your rights" below.

We may use your Data to show you Business IQ Limited adverts and other content on other websites. If you do not want us to use your data to show you Business IQ Limited adverts and other content on other websites, please turn off the relevant cookies (please refer to the section headed "Cookies" below).

6. Use of AI Tools in Service Delivery

Business IQ Limited uses artificial intelligence tools in the delivery of its services, including in the processing of diagnostic session outputs and the generation of client recommendations. Where AI tools are used, we take steps to ensure that personal data is handled securely and in accordance with this Privacy Policy and applicable Data Protection Laws.

We do not pass personally identifiable information from Website visitors into AI processing systems without explicit consent. Data submitted via the Friction Finder quiz is used solely for the purposes described in this Privacy Policy.

For full details of how Business IQ Limited uses AI tools, the platforms we use, and the safeguards we apply, please refer to our AI Security Policy.

7. Who We Share Data With

We may share your Data with the following groups of people for the following reasons:

• Our employees, agents and/or professional advisors — we share personal information with our employees, agents, and professional advisers only when it is necessary to deliver our services, operate our business effectively, or meet our legal and regulatory obligations.
• Third party service providers — to enable third party platforms including Webflow and GoHighLevel to perform functions on our behalf, including website hosting, lead capture, and customer relationship management.

in each case, in accordance with this Privacy Policy.

8. Keeping Data Secure

We will use technical and organisational measures to safeguard your Data, for example:

• access to your account is controlled by a password and a user name that is unique to you
• we store your Data on secure servers

We are working toward Cyber Essentials certification. This standard helps us manage your Data and keep it secure.

Technical and organisational measures include measures to deal with any suspected data breach. If you suspect any misuse or loss or unauthorised access to your Data, please let us know immediately by contacting us via this e-mail address: hello@biq-consulting.com.

If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.

9. Data Retention

Unless a longer retention period is required or permitted by law, we will only hold your Data on our systems for the period necessary to fulfil the purposes outlined in this Privacy Policy or until you request that the Data be deleted.

Even if we delete your Data, it may persist on backup or archival media for legal, tax or regulatory purposes.

10. Your Rights

You have the following rights in relation to your Data:

• Right to access — the right to request (i) copies of the information we hold about you at any time, or (ii) that we modify, update or delete such information. If we provide you with access to the information we hold about you, we will not charge you for this, unless your request is "manifestly unfounded or excessive." Where we are legally permitted to do so, we may refuse your request. If we refuse your request, we will tell you the reasons why.
• Right to correct — the right to have your Data rectified if it is inaccurate or incomplete.
• Right to erase — the right to request that we delete or remove your Data from our systems.
• Right to restrict our use of your Data — the right to "block" us from using your Data or limit the way in which we can use it.
• Right to data portability — the right to request that we move, copy or transfer your Data.
• Right to object — the right to object to our use of your Data including where we use it for our legitimate interests.

To make enquiries, exercise any of your rights set out above, or withdraw your consent to the processing of your Data (where consent is our legal basis for processing your Data), please contact us via this e-mail address: hello@biq-consulting.com.

If you are not satisfied with the way a complaint you make in relation to your Data is handled by us, you may be able to refer your complaint to the relevant data protection authority. For the UK, this is the Information Commissioner's Office (ICO). The ICO's contact details can be found on their website at https://ico.org.uk/.

It is important that the Data we hold about you is accurate and current. Please keep us informed if your Data changes during the period for which we hold it.

11. Transfers Outside the United Kingdom and European Economic Area

Data which we collect from you may be stored and processed in and transferred to countries outside of the UK and European Economic Area (EEA). For example, this could occur if our servers are located in a country outside the UK or EEA or one of our service providers is situated in a country outside the UK or EEA.

Personal data may be transferred to the United States via GoHighLevel, our customer relationship management and lead capture platform. GoHighLevel participates in the UK extension to the EU-US Data Privacy Framework and provides a Data Processing Agreement to ensure transfers are compliant with UK GDPR requirements. Data is protected through encryption, role-based access controls, and multi-factor authentication.

We will only transfer Data outside the UK or EEA where it is compliant with data protection legislation and the means of transfer provides adequate safeguards in relation to your data, for example by way of data transfer agreement, incorporating the current standard contractual clauses adopted by the European Commission.

To ensure that your Data receives an adequate level of protection, we have put in place appropriate safeguards and procedures with the third parties we share your Data with. This ensures your Data is treated by those third parties in a way that is consistent with the Data Protection Laws.

12. Links to Other Websites

This Website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This Privacy Policy does not extend to your use of such websites. You are advised to read the Privacy Policy or statement of other websites prior to using them.

13. Changes of Business Ownership and Control

Business IQ Limited may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of Business IQ Limited. Data provided by Users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this Privacy Policy, be permitted to use the Data for the purposes for which it was originally supplied to us.

We may also disclose Data to a prospective purchaser of our business or any part of it. In the above instances, we will take steps with the aim of ensuring your privacy is protected.

14. Cookies

This Website may place and access certain Cookies on your computer. Business IQ Limited uses Cookies to improve your experience of using the Website and to improve our range of services. Business IQ Limited has carefully chosen these Cookies and has taken steps to ensure that your privacy is protected and respected at all times.

All Cookies used by this Website are used in accordance with current UK and EU Cookie Law.

Before the Website places Cookies on your computer, you will be presented with a message bar requesting your consent to set those Cookies. By giving your consent to the placing of Cookies, you are enabling Business IQ Limited to provide a better experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of the Website may not function fully or as intended.

This Website uses the following types of cookies:

• Strictly necessary cookies — these are cookies that are required for the operation of our website. They include cookies that enable you to use secure areas of our website and embedded third party services.
• Analytical/performance cookies — they allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works.
• Functionality cookies — these are used to recognise you when you return to our website and remember your preferences.
• Targeting cookies — these cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

You can adjust your cookie preferences at any time at: https://www.biq-consulting.com/privacy#cookie-preferences.

You can also choose to enable or disable Cookies in your internet browser. By default, most internet browsers accept Cookies but this can be changed. For further details, please see the help menu in your internet browser.

For more information generally on cookies, including how to disable them, please refer to aboutcookies.org.

15. General

You may not transfer any of your rights under this Privacy Policy to any other person. We may transfer our rights under this Privacy Policy where we reasonably believe your rights will not be affected.

If any court or competent authority finds that any provision of this Privacy Policy (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this Privacy Policy will not be affected.

Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.

This Agreement will be governed by and interpreted according to the law of England and Wales. All disputes arising under the Agreement will be subject to the exclusive jurisdiction of the English and Welsh courts.

16. Changes to this Privacy Policy

Business IQ Limited reserves the right to change this Privacy Policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the Privacy Policy on your first use of the Website following the alterations.

You may contact Business IQ Limited by email at hello@biq-consulting.com.

17. Attribution

This Privacy Policy was created using a document from Rocket Lawyer.

This Privacy Policy was created on 02 April 2026.

Cookies Schedule

Below is a list of the cookies that we use. We have tried to ensure this is complete and up to date, but if you think that we have missed a cookie or there is any discrepancy, please let us know at hello@biq-consulting.com.

Strictly necessary

Functionality

Analytical / Performance

Targeting