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Meet the Team
Gareth Rees
Director & co-founder
Lindsay Rees
Director & co-founder
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Ovidiu Stefan
Senior Associate
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What we stand for
We believe technology should serve people — not the other way around.
We use AI and automation to cut through complexity, save time, and create real impact.
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It’s not about replacing people. It’s about freeing them up to do what matters most.
Our vision
To help small and medium-sized businesses thrive by making change easier — with practical, people-first AI and automation.
Our mission
​To be the UK’s most trusted partner for SMBs using AI and automation to simplify change, unlock growth, and put people first.
Our values
At Business IQ our values drive everything we do. They aren't buzzwords, they are who we are.
Relentlessly pursue excellence
We never rest on our laurels; we always seek new ways to improve, go further, and achieve more.
Be the customer
We see the world from our customer's perspective, understand their challenges and aspirations, and continually drive towards win-win outcomes.
Own the problem, but share the load
We own our problems, admit our mistakes, but fix them as a team so that we can learn and grow.
Be bold, not reckless
We embrace bold actions that drive innovation while ensuring thoughtful consideration to avoid unnecessary risks.
Leave no one behind
We foster an inclusive environment, ensuring that everyone feels valued and supported, regardless of their background or position.
Be Transparent
We communicate openly and honestly, building trust tthrough transaprency and accountability.
Anticipate at all levels
We proactively identify future challenges and opportunities, preparing ourselves to adapt and excel in a changing landscape.
Joanna Wolthuis
Bird Contracting Ltd
I have no hestitation in recommending... I have always been impressed by their attention to detail, excellent stakeholder management and ability to "get things done".
Jason Hargreaves
Lloyds Banking Group
Pragmatic and open in their approach, delivery focused and uncomplicated with the ability to understand challenges at the strategic level, and then clearly define, articulate, and implement solutions at the operational level.
John Claxton
NatWest Group
They work incredibly hard, take complete ownership, and produce outstanding outcomes.
